A seasoned marketing strategist with 4+ decades of experience, Herb has led the launch and revitalization of more than 50 pharmaceutical, biotech, and medical device brands across the U.S., Europe, and Asia. He has held senior executive roles at Biogen, Schering-Plough/Merck, Pharmacia, and Shionogi Pharma, and is known for combining data-driven strategy with emotionally resonant, patient-centered campaigns. Herb’s pioneering work in direct-to-consumer and omni-channel marketing earned him induction into the DTC Marketing Hall of Fame, with standout contributions to brands like Vytorin, Nasonex, Levitra, and Tecfidera.

Specialties: Global brand strategy, healthcare communications, patient engagement, launch planning, omni-channel marketing.