Services

At Endpoint Partners, we provide strategic and hands-on support to help international medtech and healthtech companies succeed in the U.S. market. Our services are built around the core pillars of market access, commercial execution, and strategic positioning—all tailored to the unique needs of innovative companies entering complex healthcare systems. Whether you’re preparing for a U.S. launch, navigating reimbursement pathways, or shaping your value story, we act as an extension of your team to accelerate progress and reduce risk.

Market Landscape Assessment & Competitive Intelligence

Analyze the competitive environment and identify market dynamics, key players, and unmet needs to inform strategic decisions.
Primary & Secondary Market Research

Conduct stakeholder interviews, surveys, and data analysis to uncover actionable insights and validate market assumptions.
Demand & Production Forecasting

Develop evidence-based projections for product demand and manufacturing needs to support strategic planning and scalability.
Financial Modeling, NPV Calculation

Build detailed financial models to evaluate investment scenarios and assess the net present value (NPV) of commercial opportunities.
FDA Labeling & Promotion Guidelines

Ensure messaging and promotional materials comply with FDA regulations, including fair balance and appropriate claims.
NDA/BLA Application Strategy & Process

Support preparation and submission of U.S. regulatory filings, including labeling strategy and NDA/BLA documentation.
U.S. Product Launch Strategy

Create and operationalize tailored launch plans for the U.S. market, aligning regulatory, marketing, access, and sales functions.
Product Positioning Work

Define compelling brand narratives and positioning that differentiate your product in the U.S. market.
Consumer, Digital & Professional Advertising Strategy

Design and execute integrated advertising strategies across patient, provider, and digital channels.
Opinion Leader Engagement & Advocacy

Identify and cultivate relationships with influential marketplace stakeholders to support validation, education, and market uptake.
Product Pricing Strategy & Value Proposition Development

Align pricing and messaging to clinical and economic value drivers that resonate with payers and providers.
Market & Channel Access Strategy

Establish access pathways across provider types, institutions, and distribution networks to enable rapid uptake.
Reimbursement & Coding Pathways

Design strategies to secure appropriate coverage, coding, and payment from CMS and commercial payers.
Commercialization Team Strategy & Deployment

Plan and structure internal commercial teams and field force deployment to maximize reach and impact.
Field Operations Planning

Define territory alignment, call planning, and sales operations infrastructure to support field execution.
Strategic Partnerships, Joint Ventures, Business Development

Identify and negotiate partnerships that expand market reach, capabilities, or funding access.
Investor Business Case Development & Engagement

Develop compelling commercial narratives and market analyses to support capital raising and strategic interest.