A 30+ year veteran of the pharmaceutical and medical device industries, Jeff has led U.S. market entry strategies for global startups and multinational companies alike. Formerly Chief Commercial Officer of Viomerse, Jeff has successfully launched over 2 dozen new technologies and helped scale businesses across oncology, spine, urology, and diagnostics. Prior to that Jeff was a senior commercialization executive at Ferring, BMS and Schering/Merck.

Specialties: U.S. commercialization, launch planning, payer engagement, strategic partnerships, medtech branding.