The ultimate storyteller and top branding expert, Lois, President smartworks, creates strategic product launches, marketing and sales campaigns that work. She has worked with Siemens, Becton Dickinson, Agfa Radiology, CG Oncology, Ortho, Terumo, Stryker, Medtronic, 60 Degrees Pharmaceuticals, Johnson & Johnson, Smiths Medical, electroCore, and many others. Lois manages global research projects from inception through analysis, product launch and beyond. She has written white papers, by-lined stories, published peer-review medical articles and has personally presented testimony before the FDA. 

Specialties: Strategic branding, healthcare communications, product launch strategy and implementation, market research.